Client : Adidas

Agency : Kamp Grizzly

We projection-mapped a giant shoe and provided real-time shoe customization stations in an Adidas store in NYC. Those who attended the event could choose from a variety of visuals on iPads running a custom openframeworks application to create a unique shoe. They were also encouraged to share their creations on social media with the hashtag #MiZXFlux. The large projection mapped Adidas shoe at the entrance of the store constantly evolved throughout the night.

Related Work