Real-time shoe customization
Client : Adidas
Agency : Kamp Grizzly
We projection-mapped a giant shoe and provided real-time shoe customization stations in an Adidas store in NYC. Those who attended the event could choose from a variety of visuals on iPads running a custom openframeworks application to create a unique shoe. They were also encouraged to share their creations on social media with the hashtag #MiZXFlux.
The large projection mapped Adidas shoe at the entrance of the store constantly evolved throughout the night.
There were multiple customization stations setup throughout the store for users to create their own style.
Using openframeworks and a web based server, users were provided iPads to choose from the available options.
The projection mapped large Adidas shoe installation in the center of the store provided background party visuals throughout the night.