Target National Spring Meeting
Target National Spring Meeting

Target collaborated with Klip Collective to create an engrossing, three-dimensional, animated projection for the opening of its national meeting at the Target Center in Minneapolis

Using the iconic Target logo, shifting geometric shapes, pop-up cityscapes, binary color patterns and a host of digital effects, Klip created a 1-minute installation that utilized the entire 5,400-square-foot projection area, as well as a 100-foot-long runway.