Fallon: Charter “Ultimate Home Makeover”
Klip Collective continued its partnership with Fallon Worldwide with the production of a television commercial for Charter Communications, the nation’s fourth-largest cable provider.
One of the more difficult aspects of the project was finding an existing Charter subscriber whose suburban home met the required conditions, which included projection-friendly architecture, a non-descript landscape and the absence of light pollution at night. The team scouted hundreds of homes before selecting a final location.
Klip then re-created the chosen location as a virtual, three-dimensional model onto which the production team mapped and perfected two-dimensional animations prior to the actual shoot.