The innovative White Rabbit effort for Syfy’s “Alice” has won both MEDIAWEEK’s 2010 Media Plan of the Year in the “Less Than $1 Million, Out of Home Focus” category as well as the coveted “People’s Choice Award” voted on by industry peers.
Hired by Fallon, Klip shot, created and projected the White Rabbit on three buildings in New York City. The campaign included interactive web banners and costumed rabbits roaming city streets and landmarks.
Congrats to all!