W+K: Nike/Jordan Melo Explosive Flight
client: Nike/ Jordan
agency: Wieden + Kennedy
date: October 2011
location: New York, NY
duration: 1 night
production: 90+ days

Collaborating with W+ K, Klip was creatively involved from conception to execution. The stunt involved building custom animations of the pier building and water projections, as well as directing the live-action elements for the Melo hologram. Klip led the massive production in scouting and permitting two riverside piers, conducting environmental studies of fish and plant life, managing marine teams, and gaining multi-agency approval.

awards:

Cannes Media Lion - Branded Entertainment 2012

Communication Arts Advertising Annual - Non-Traditional 2012

International ANDY Award - Gold for Special FX 2012

Philadelphia ADDY Awards - Best of Show 2012
Philadelphia ADDY Awards - Best of Non-Traditional 2012
Philadelphia ADDY Awards - Gold for Non-Traditional 2012

Telly Awards - Silver for Outdoor/ Environmental: In-Store 2012

 
© 2014 Klip Collective.