Fallon: Syfy "Follow the White Rabbit"
client: Syfy
agency: Fallon
date: December 2009
location: New York, NY
duration: 3 Nights
production: 45 Days

Klip Collective’s signature projections were a central feature of the award-winning, multi-platform campaign Fallon Worldwide developed to promote the Syfy Network’s two-part mini-series “Alice,” which premiered in December 2009.

After attracting more than a million visitors to a Twitter page devoted to promoting the mini-series, Fallon took its Follow the White Rabbit campaign to the streets of New York City for three days. During the day, 50 men dressed as the White Rabbit character staged flash mob appearances throughout the city, while each night a larger-than-life animated video of the character appeared at a new location, including the exterior of the now-vacant Virgin megastore at Union Square.

awards:
Google's Creative Canvas 2010

Cannes Media Lion - Best Use of Integrated Media 2010

Mediaweek - Media Plan of the Year 2010
Mediaweek - People's Choice 2010

Philadelphia Addy Awards - Best in Show 2010
Philadelphia Addy Awards - Best of Non-Traditional Advertising 2010
Philadelphia Addy Awards - Gold for Non-Traditional Advertising 2010

 
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