Fallon: Charter "Makeover"
client: Charter Communications
agency: Fallon
date: December 2010
location: 
duration: 1 night
production: 30 days

Klip Collective continued its partnership with Fallon Worldwide in November 2010 with the production of a television commercial for Charter Communications, the nation’s fourth-largest cable provider. One of the more difficult aspects of the project was finding an existing Charter subscriber whose suburban home met the required conditions, which included projection-friendly architecture, a non-descript landscape and the absence of light pollution at night. The team scouted hundreds of homes before selecting a final location. Klip then re-created the chosen location as a virtual, three-dimensional model onto which the production team mapped and perfected two-dimensional animations prior to the actual shoot.

awards:

Communicator Award- Gold for Excellence for Visual Effects in Communications 2011
Communicator Award- Silver for Distinction for Visual Effects in Commercials 2011

 
© 2014 Klip Collective.